Senior Marketing Executive

Urgently hiring!

Our Client
 

Our client is a Proptech firm and Hong Kong’s first digital home warranty platform. They make property repair and maintenance easy for property owners by providing transparent fixed pricing, a customer-centric mobile app and unlimited repairs year-round from their top-rated handyman team.

They were awarded as a Top 100 Company by the Alibaba X HSBC Global Jumpstarter Program 2022 with a mission to provide a one-stop solution for all home/property maintenance needs.

The people who get the most out of working with our client are those with high level talent, who are comfortable speaking English & Chinese and who value unlimited career development opportunities. 

Key Outcomes
 

Located in Central and reporting directly to senior stakeholders, this role will:
 

  1. Develop performance marketing campaigns to generate customer inquiries and leads.

  2. Develop tracking systems to accurately visualize key metrics, channel source and lead quality.

  3. Continuously improve the baseline performance of our marketing systems day-to-day with split tests, controlled experiments, and fresh promotional/content ideas.

  4. Manage each marketing/social media channel so that they are all active and running effectively.

  5. Lead and manage all projects and team members (i.e. full-time staff, freelancers, agencies and contractors) within the marketing department.

Job Responsibilities

  • Develop, set up and manage digital marketing campaigns (including SEM, SEO, Facebook, Instagram, LinkedIn and others if applicable)

  • Continuously optimize digital marketing campaigns (including target audience research, marketing related assets creation, UTM tracking for PR and digital marketing campaigns, paid advertising, paid social media campaigns, SEM and analytics report)

  • Conduct market research and secret-shopping analysis on industry competitors

  • Develop promotional plans including online advertising, banners and PR events

  • Leverage CRM platforms to deliver personalized and relevant content to audience

  • Engage marketing data, customer messages and feedback for continuous improvement

  • Liaise with external and internal parties for partnerships, promotional activities and sales opportunities

Skills & Qualifications Required

  • Bachelor's degree in Marketing, e-commerce or business management

  • Excellent command of both spoken and written English and Chinese

  • Min. 3 years of experience of E-commerce and Performance Marketing

  • A strong understanding of SEO, platform and data optimization

  • Ability to build infrastructure to track lead origins

  • Managing budgets and campaigns across all digital channels to drive strong return on investment

  • Knowledge and skills for developing (or delegating) creative content in various channels

  • Strong digital literacy and data analytic skills

  • Proven track record in driving effective marketing campaigns leading to further business development

About You

  • Good team player, self-driven, capable of working in a fast-paced environment

  • Able to work independently under pressure and tight deadlines

  • Detail-oriented, proactive, creative, independent and diligent

  • A builder's mentality with a collaborative startup spirit

What's On Offer

  • Competitive salary 

  • Central working location

  • 5 day work week

  • Medical insurance

  • 12 days annual leave

  • A collaborative startup environment with a young energetic team

  • Good short and long term incentives with career progression into C-suite role

 

Interested candidates, please email your CV to julia@finesse-solutions.com to discuss this opportunity further!

Your Hiring Partners

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Julia Sinarwi

  • LinkedIn

With over 12 years of experience in executive support, administration and business operational roles in the Hospitality, Wellness, Finance and Executive Search sectors, Julia founded Finesse Solutions in 2019. Having hired and grown her own team, Julia understands the importance of having the right, value-driven people help accelerate your businesses' growth.

Using her first-hand experience in executive and back-office support and managing the hiring processes for the organizations she has worked for, Julia is able to see from both perspectives and efficiently close the gap between her candidates and clients hiring needs.

Extraordinary customer-service and a principled way of working is her key ingredient to forming long lasting relationships and delivering high quality results.

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Kelly Ratcliffe

  • LinkedIn

Kelly is a former Executive Assistant in the Investment Management sector with 14 years of experience across executive support, sales and marketing for both small and large multinational firms.

With former professional experience in helping key stakeholders make important hiring decisions, Kelly has first-hand insight into the requirements of high performing executive support and back-office personnel.

Kelly's approach to identifying and qualifying top talent is one that is personable and meticulous in understanding her clients' hiring needs while bringing out the best in her candidates to make the best possible match.