Our Client
 

Our client is a Proptech firm and Hong Kong’s first digital home warranty platform. They make property repair and maintenance easy for property owners by providing transparent fixed pricing, a customer-centric mobile app and unlimited repairs year-round from their top-rated handyman team.

They were awarded as a Top 100 Company by the Alibaba X HSBC Global Jumpstarter Program 2022 with a mission to provide a one-stop solution for all home/property maintenance needs.

The people who get the most out of working with our client are those with high level talent, who are comfortable speaking English & Chinese and who value unlimited career development opportunities. 

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Key Outcomes
 

Located in Central and reporting directly to senior stakeholders, this role will:
 

1. Develop performance marketing campaigns to generate customer inquiries and leads.

2. Develop tracking systems to accurately visualize key metrics, channel source and lead quality.

3. Continuously improve the baseline performance of our marketing systems day-to-day with split tests, controlled experiments, and fresh promotional/content ideas.

4. Manage each marketing/social media channel so that they are all active and running effectively.

5. Lead and manage all projects and team members (i.e. full-time staff, freelancers, agencies and contractors) within the marketing department.

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Job Responsibilities

• Develop, set up and manage digital marketing campaigns (including SEM, SEO, Facebook, Instagram, LinkedIn and others if applicable)

• Continuously optimize digital marketing campaigns (including target audience research, marketing related assets creation, UTM tracking for PR and digital marketing campaigns, paid advertising, paid social media campaigns, SEM and analytics report)

• Conduct market research and secret-shopping analysis on industry competitors

• Develop promotional plans including online advertising, banners and PR events

• Leverage CRM platforms to deliver personalized and relevant content to audience

• Engage marketing data, customer messages and feedback for continuous improvement

• Liaise with external and internal parties for partnerships, promotional activities and sales opportunities

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Skills & Qualifications Required

• Bachelor's degree in Marketing, e-commerce or business management

• Excellent command of both spoken and written English and Chinese

• Min. 3 years of experience of E-commerce and Performance Marketing

• A strong understanding of SEO, platform and data optimization

• Ability to build infrastructure to track lead origins

• Managing budgets and campaigns across all digital channels to drive strong return on investment

• Knowledge and skills for developing (or delegating) creative content in various channels

• Strong digital literacy and data analytic skills

• Proven track record in driving effective marketing campaigns leading to further business development

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About You

• Good team player, self-driven, capable of working in a fast-paced environment

• Able to work independently under pressure and tight deadlines

• Detail-oriented, proactive, creative, independent and diligent

• A builder's mentality with a collaborative startup spirit

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What's On Offer

• Competitive salary 

• Central working location

• 5 day work week

• Medical insurance

• 12 days annual leave

• A collaborative startup environment with a young energetic team

• Good short and long term incentives with career progression into C-suite role

 

Interested candidates, please email your CV to julia@finesse-solutions.com to discuss this opportunity further!